Sustainability · Agricola Piano
Cultivate today, respect tomorrow.
Sustainability is not a campaign: it is the way we have worked for three generations. Short supply chain, ethical farming and the protection of the Puglia we love.
Our promise
Food born healthy, leaving the world better.
We believe authentic food comes from healthy soil. That is why we farm with organic and integrated methods, choose native varieties like Peranzana and ancient wheat, and handle every step ourselves: from sowing to packaging.
No chemical shortcuts, no anonymous supply chains. Only real raw material, carefully processed and told with transparency.
The six pillars
How we practice sustainability, every day.
Guardians of the land
We farm with respect for our land: its fertility, its balance, its agricultural vocation. For us, sustainability does not mean exploiting the territory, but protecting it, enhancing it and leaving it better for those who come after us.
Ancient, native varieties
We defend ancient wheat and the Peranzana olive, and with them the biodiversity of our land. We grow them with organic and integrated methods — no glyphosate, no pesticides, no GMOs — because a landscape is saved by cultivating it, not abandoning it.
A fair price for those who farm
When we buy wheat and olives, we pay farmers a fair price. Quality is born of the land and of those who work it every day: paying for it fairly is the first step of sustainability.
Respect for labour
We build fair relationships and fair pay with collaborators, employees and suppliers. Sustainability is also social: without dignity of work there is no true quality.
Real, healthy food
From sowing to table, we bring authentic, traceable food that nourishes and does good. We want eating healthily to be possible for as many people as possible, not a privilege.
Win-win sustainability
Our sustainability sacrifices no one: the land, the farmers, the workers and those who choose our products all come out winners. Only when everyone wins is a business truly sustainable, every day.
Plastic Free
We said goodbye to plastic before it was mandatory.
Every year billions of plastic bags and millions of tonnes of single-use waste are produced worldwide. Much of it ends up in seas and fields — including those we farm.
That is why we chose paper, glass and tin. Materials that protect the product, not the environment we grow it in. Every package is designed to be recycled, reused or returned to the earth.
Our commitments
Our commitments, not slogans.
1966
Agricultural roots
For three generations we have farmed our land, continuing a true, Italian agriculture tied to the territory.
Clear chain
From field to table
Raw materials of clear origin: partly grown by us, partly selected from farmers in our area.
Responsible
Respect for the earth
Organic and integrated methods, protecting soil, biodiversity and raw material quality.
Healthy food
Respect for those who eat
Authentic, controlled foods for those who want taste, safety and wellbeing on the table.
Together it makes a difference
Six simple choices to support those who truly farm.
Sustainability starts with daily choices. Here is where to begin.
- 01Choose Italian products with a certified supply chain: you support national agriculture and those who work the land every day.
- 02Read where your food comes from: knowing what you eat is an act of awareness.
- 03Prefer simple, authentic, controlled foods: health starts with what you put on the table.
- 04Value quality, not just price: behind a good product there is work, time and responsibility.
- 05Reduce waste: buy what you will actually use and store food properly.
- 06Support companies that respect land, work and consumers: every purchase is a choice.
"The world is not changed by criticism,
but by action."
— Raffaele Piano
Choose food that respects the earth.
Every purchase supports ethical farming, a short supply chain and a cleaner future for Puglia and those who cultivate it.